This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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(via Joi Ito’s Web)
Reuters: Web-only album wins Grammy
"Jazz composer Maria Schneider took home a Grammy on Sunday for her album ‘Concert in the Garden,’ without selling a single copy in a record store."
"The phrase "The Long Tail", as a proper noun, was first coined by Chris Anderson. Begining in a series of speeches in early 2004 and culminating with the publication of a Wired Magazine article in October 2004, Chris described the effects of the long tail on current and future business models . . .
"The Long Tail is a potential market and, as the examples illustrate, successfully tapping in to that long tail market is often enabled by the distribution and sales channel opportunities the Internet creates."
Are you seeing what’s happening here?