I had a meeting this week with an old business aquaintance of mine called Caroline Anstee who has a firm of IFAs which is run by women for women called Elements. We were talking and she was telling me how much her business had taken off in the last few years and that the “pink pound”, where women were concerned, was certainly alive and kicking.
It seems that women want to do business with women, and that more and more often they either hold the purse strings to the family income or are very independent and are earning their own increasingly higher and higher incomes too. So with all his girl power on the prowl, is there any truth in the new “pink pound”?
Well I think there could be. After all we’ve known for a long time at Homefinder UK that when we have a new client on board for whom we are looking for a new home, it will 9 times out of 10 be the lady of the house who is the driving force behind the purchase. Often times she will make the decision to use us and will tell her significant other after they have signed the contract, they will be ones who tell us what to look for (with most men the brief is – “Can I get to work easy?”, and “Is there a pub nearby?”) With women it’s all about the home, the kitchen, the garden, the schools. It’s always so much more for a woman.
We also usually find it’s always the woman who will be watching the purse strings. Occasionally you’ll get a husband who’s strict on the budget, but usually if a woman falls in love with a house just outside their price bracket, then she’ll be the one to pursuade her husband that they should buy it.
There also seems to a lot of “girl power” when it comes to financial decisons within the house hold too. As my friends who are IFAs will confirm, more and more women are planning for their own future stability seperately from their husbands or partners. They are also more likely to buy from a “women’s only” insurance company such as Sheilas Wheels or Diamond Car insurance. Now these are smaller niche companies backed by much larger firms. So if they’ve seen a trend and have acted on it by creating a new business/company to satisfy that demand then it must be there and growing as a new market.
So Is the Girl Power becoming more prevalent in the market place? You bet your pink dollar it is! 😉
Great article. I will have to checkout that elements company now. You peaked my interests.
Nice article. Elements seems like a great company. There’s nothing more inspiring than to hear about other women forming their own businesses. It’s nice to see more women becoming financially independent and having control. It’s never easy to start a business, especially when it comes to finances. Women have a hard enough time juggling family life let alone the workforce. If you or you know any other women wanting to start a business, a great opportunity is awaiting! There is a great contest going on called “Make Your Dreams Come True with Mirassouâ€. They will be awarding one aspiring business woman $50,000 plus a team of highly professional consultants to help kick start your business. Visit http://www.mirassou.com/women_in_business/dreams.asp for more info and to enter. The deadline to enter is December 15, 2007. I work with them so just wanted to give you the inside scoop!
Thanks juan22 …we aim to please here! 😉
Feel free to check out the company, they are great and are growing rapidly which is a measure of the success of the Directors there (all of whom are excellent) plus the fact they are in a growth market.
🙂
Women appear to build trusting business relationships faster than their male counterparts. Business women I’m familiar with tend to network with other women more actively than guys. They appear to “get it” when it comes to networking. They are very affective.
hi,
Good post…this seems a great company,by this women become independent economically have tacts to manage her family as well as business.