How important is branding to your business? Opinions differ between male and female business owners. According to this infographic beautiful design matters much more to women than to men, who usually just want it to be efficient. This is where understanding your target market is important. If your product is geared toward women, a beautiful design, logo and branding are essential to capturing their interest.
So it differs for men and women. But I think it is more important to consider how it appeals to the market or customer base for that is where the money is coming from.
Interesting. So those factors that we think are important is not really that important for the opposite sex. Interesting results.