As online users have grown more savvy and discerning, they can easily become turned off or disconnected by mass mailings that they can’t relate to. For this reason, it’s important to understand and implement Email List Segmentation.
This helpful guide will give you a helpful introduction and tips to get you started with confidence on segmenting your list.
The first time I encountered segmentation, I thought that it was very complicated. but I was mistaken. It is just like segmenting your market so that you market to the right people.
Thanks for the guide. I have to agree that list segmentation can be quite hard to understand. But it must be done if you really want to market your products the right way.