This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Thanks to Smart Blogging Babe, Jennifer Rice, for alerting us to this fine article in Fast Company Magazine. Makes my manifesto look a little smarter (by the way, did you vote for it yet). And lord knows I need all the help I can get.
"At the same time, the rise of digitized content — plus developments such as online self-service — makes it easier for sellers to atomize previously linked goods. ‘Any product that can be digitized lends itself to being taken apart,’ says Manjit Yadav, associate professor of marketing at Texas A&M University’s Mays Business School. Instead of buying a year’s subscription to The New York Times for $481, or even one issue, you can purchase a single article from the online archives for $2.95."