When I first started online, one of the things that was taught to me was to put testimonials on dedicated opt-in pages. The whole idea is to treat these pages like a page where you sell an actual product.
It’s quite interesting to see that even after all this time, this little case study shows that testimonials still help convert visitors into subscribers/leads. Not that I’m expecting anything drastically different. Just goes to show sometimes it isn’t about how fancy your opt-in is.
Yes, of course I agree with your point that testimonials are very much important to create brand loyalty among the consumers. However, these days, I have seen several bloggers and site owners who put some best quality testimonials on their site to attract consumers but indeed some of them are fake.
True, but that should not affect you. If you post real testimonials compared to competitors, that should make you even more credible.