This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Well, lately, not so good to the Brand Called Samy. Sammy Sosa, that is. Steve Yastrow, author of Brand Harmony, writes an awesome post describing how babseball player Samy Sosa was practically thrown out of Chicago after several years as a fan favorite. Of course, he ties it in brilliantly with today’s business realities.
"If the Brand Called Sammy can go from hero to persona non grata, just
think what can happen to your company if you stop performing … or get
caught corking your bat!"
Thanks Steve.
Makes me wonder what will happen out in SanFran with Brand Barry Bonds. Or these two guys in the Bronx. I’m guessing if they continue to perform, they’ll be fine. If not, well . . .
Of course, I never miss an opportunity to talk about the hottest brand in baseball. These loveable idiots don’t need no stinking steroids to kick ass. A little Jack Daniels maybe. And by the way, I’ve been a never-say-die-member of Red Sox Nation for about 10 years.