Marketing And Selling Your Events Online

A measure of building a strong brand is how you turn your messaging into profits. Increasingly the Internet is being used for ecommerce even for small businesses.

I often get asked how we automate our website so that we can take registrations and payments online for our products, services, events, workshops and teleseminars.

But what if you are in the situation where you do not yet have a website?

Or what if you do have a website but find it a challenge to get your webmaster to keep it up to date?

Well now I have found a solution where if you are organising an event – from a teleseminar to a live event – you can promote and sell your event online without a website or a webmaster.

And what is great is that if the event is free, you do not even have to pay for the service.

I have priced up event management software previously and have been quoted figures in excess of US$1000 to host an event online. So the option of the event management tool I’ve been researching taking just 2.5% for a paid event (minimum charge US$0.99 and maximum charge US$9.95) is excellent value for money.

I have not yet used all the functionality of the system as there are so many, but let me share a few things I found helpful:

• brand your event – the premium service allows you to brand your registration page with your corporate identitiy or an identity for the event
• post a survey – you can capture questions from people who register by adding an online survey
• invite attendees – you can invite attendees direct by uploading addresses from your data base
• create a dedicated URL – you can create a specific URL to take people direct to your event sign up page
• take payments online without a shopping cart - as long as you have a PayPal or Google Checkout account you can take orders for your event.

And as an attendee for the event it has some helpful features:

• pay online – you can register online with all major credit cards 
• update your calendar – if you register for the event, you have the option to update your calendar direct.

Here is an example of a page I set up today as a trial for my next “Biz Growth Live” teleseminar about “How To Create A Customer Centric Business“.

So just what is this amazing platform? Well it’s called Eventbrite.

Why not try it out for your next event and let me know what you think of it.