Never before has community been so useful to help small businesses build their brands. This is always a fascinating topic because if you can pull it off, a loyal community will spread the word and defend you when you hit a rough patch.
This week, we talk to Lain Ehmann of Layout a Day. Listen to her talk about how she built a loyal following and a fantastic brand from something she enjoys doing – scrapbooking.
Key Takeaways
- Find your unfair advantage and leverage it.
- Be intentional. Find ways to bring your identity to life in every piece of communication.
- Be careful not to get clannish. Think of ways how to make the community something people want to be part of but not be exclusive.
- Allow your community to ‘own it’.
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Resources
PowerPay – Get a free merchant account.
Layout a Day – Check out Lain’s site.
Brands usually start getting attention especially when it has its own community. Loyal communities are a dime are rare because nowadays there are many competitors for ones brand and they offer similar products or services so having this types of communites is a big boost to one’s brand.