A lot of business owners are apprehensive about setting up a website because of the costs of setup and maintenance. Having a business website, however, is not a waste of money as long as you know how to effectively use your site to spread word about your business and save on your operational costs. Your investments for setting up and maintaining a website can also pay off if you are able to maximize the uses of your website. Below are some ideas on how you can make the most of your business website:
- Use Your Website to Sell Your Goods Online
Online shopping is the modern way of buying goods and services. More and more people now use the internet to find and purchase the goods that they need. If you want to take advantage of this shopping trend to boost your sales and increase your profits, then use your website to sell your goods online. You can apply for a credit card merchant account so your customers can order and pay for your products straight through your website. The easier it is for them, the better it will be for your bottom line.
- Use Your Site to Post Answers to Frequently Asked Questions
If you never run out of customers calling you through RingCentral’s virtual PBX asking you of the same questions over and over again, then you should improve the way you handle your customer support services. You can reduce the amount of customer inquiries and support requests that you have to accommodate by setting up a FAQ page on your website. Use this page to post answers to your customers’ frequently asked questions instead of accommodating your customers one by one. Your FAQ page should cover information about your shipping rates and the coverage of your warranties. You should also include details on how to troubleshoot common problems with your products and all the relevant information that your customers might need to know about your company.
- Use Your Website to Connect with Your Customers
It will be a good idea to provide your customers with a number of options to connect with you. Your customers who would have to pay for long distance charges to contact you by phone, for example, would probably prefer to contact you without spending money. You can make this possible by posting a contact form on your website. Your customers can use this form to send you email messages. You can also provide a live chat support on your website so people who need urgent assistance with your products can easily contact you for help.
- Use Your Website to Create Awareness about Your Company
The first step to getting people to patronize your products and services is to get them to know your company. You would traditionally do this by paying for advertisements that will introduce your brand to your potential market but if you do not have the necessary amount of money to finance this brand awareness campaign, you can use your website as a marketing tool for promoting your business. You can use your business website to spread word about your products and services. By employing effective search engine optimization strategies, for example, people who use the internet to find products and services that they need can see your website and what you have to offer them. You can also use your website to post information as to why people should choose to do business with you. By sharing some of your satisfied customers’ testimonials on your site, for example, visitors of your website will get an idea of the quality of products and services they will receive if they choose to do business with you.
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Hey thanks for sharing such a tremendous post. your tips will definitely help me.
Thanks,
Dolly
Blurring the lines between mirth and marketing 2014 17th edition,
a pair of closely related professions that blend business and
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Great article.
Leslie, these are some really good tips even for a small law firm that has a website. I especially like the FAQ strategy to avoid having to answer the same questions over and over again. Thanks for your tips.
Online shopping is the modern way of buying goods and services. More and more people now use the internet to find and purchase the goods that they need. If you want to take advantage of this shopping trend to boost your sales and increase your profits, then use your website to sell your goods online.
The steps discussed above are worthy. We just want to add up that people have to turn to mobile marketing also besides the traditional ways of brand promotion. When one wants to create awareness of the website, he has to depend upon multiple channels like social media, forums. Even they may contact with some of the mobile ad networks, who will promote the brand along with their applications. Some forerunners in the fields are revmob, immobi, appnext and others
That’s the important of having websites. To promote it well, our websites must be tap at trending places in social media to generate traffic and converted sooner to possible customers. That’s the power of social media to the websites nowadays and the best attitude is to GO WITH THE FLOW.