This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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I don’t know if it’s the idea itself or the bald head from which it emerged, but damn, this is just too good:
"Sometimes, salesmanship is overrated. What matters more is real marketing, marketing that involves making the right product, not hyping it."
Sort of what I was trying to say in #2 of the smallbusinessbranding manifesto. Of course, no one says it better than the Purple Cow farmer. Despite the BzzAgent controversy, Seth Godin rocks.