Let’s just get right to it…
ONE: I can’t think of a better way to increase my ‘expert profile’.
Putting your opinion out there through blogging is a terrific way to show your audience what you’re made from. It allows to to control the conversation about you. Teaching your audience by providing valuable content shows your confidence and willingness to reach out. It also proves that you do indeed know what you’re talking about.
TWO: I love the publicity I get.
One of the benefits of blogging that took me by surprise 7 years ago when I started blogging was the way it attracted publicity to me. Major news sources as well as niche sources have sought out my opinion. This exposure increases my audience. (It’s also a major ego rub) I especially enjoy e-interviews – I don’t know why – I just find them fun.
THREE: Blogging attracts leads for new business.
Blogging has been the vehicle online that has garnered me some pretty significant leads for new business. I have attracted great new consulting clients from around the world as a result of my blogging efforts. Pushing your brand out into the world market, draws back this result. As your readership grows, and they in turn take your link and push it out to their audiences – your chance for business opportunities just increases with each link.
FOUR: SEO as a side benefit.
Because search engine spiders love the fresh content of blogs, even without basic SEO you can get pretty respectable search results. From time to time I Google my name and industry key words and am amazed at the rankings I get as I only do ‘basic’ SEO. It also helps that I, like you frequent other blogs and leave comments. All of these efforts favour search activities.
FIVE: Blogging helps my attitude.
We all get in funks from time-to-time. When I am in a gloomy mood, I turn to writing blog posts to boost my spirits and get my head into a better place. I guess it’s a form of therapy. While it’s not the only time I write, it is one of the motivators that helps me write. I think part of the reason writing posts puts me in the right direction is the simple fact that it allows me to help people by encouraging them to make their business and personal brands better.
That’s about it. I hope these 5 blogging benefits encourages you to consider blogging as a part of your marketing efforts.
GOOD!!
 @STC_Technologies THANKS!!
Wow this is amazing post ,i have got useful information from this post .
 @moiurbd I usually look for that one nugget in blog posts that I come across. I’m glad you found yours here – thanks for the comment.
great article… Thanks or sharing…
 @David105 You’re welome David105. Thanks for the compliment.
Very inspiring, thanks for sharing Ed! It makes me want to blog some more 🙂
 @Anders Michael Anything that makes up blog more is good news. Thanks for commenting.
Hii Ed.. Thanks for sharing this. It’s really very informative for us. Quality posts on relevant blogs can help build our reputation and attract visitors.
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I blog about computer tips and computer help and it gives me pleasure to know people benefiting from these.Â
 @usmantech It is a good feeling isn’t it? Thanks Usmantech.
 @Ed Roach Yes that is sure a great feeling.Â
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