This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
>> Return to the Small Business Branding front page <<
This is one way small business branding happens in the real world today …
Peter is a savvy web developer and designer
who spends a lot time in the online world. Much of his time is spent reading
different blogs on topics such as design and marketing. Often, when he reads
something that gets his attention or makes him think, he’ll leave a comment for
the blog’s author thanking them for their thought-provoking article. On one
occasion, he not only left a comment for the author but also the website
address for his business, The Blog Studio, a blog design and development firm.
As it turned out, Toby – the author of the
blog on which Peter left the comment – was considering a re-design of her blog,
and she took the occasion to visit Peter’s website. One thing led to another,
and Toby hired The Blog Studio to redesign her blog, The Diva Marketing Blog.
Further, Toby and Peter decided to write about the entire re-design process on
their respective blogs for the whole online world to see. And that led to even
more new business for Peter.
That’s small business branding. I know some people might call this networking, and I wouldn’t disagree with that. Networking – connecting with people – is a crucial ingredient of successful branding. Not to mention the name of Peter’s business. C’mon. How great is that?