This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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My last post generated some fun and helpful comments:
Dave says: “Its funny how many Ad Copies I see that focus on the company, and not the prospect…”
Greg says: “How about this one: ‘Our alliance stands alone in demonstrating the extensivity of integrated partnerships with other collaboratives.’ OUCH! My brain hurts.
Pelle says: “I am a solo entrepreneur and have banned the use of ‘us’ and ‘we’ on my sites such as https://wideword.net, but it is actually a lot harder than you would think to break the cycle and write personal.”
Both Patsi and Greg suggest: “Nick Usborne has a great download on Writing for the Web over at www.excessvoice.com, that is a good primer, and a vaccination against corporate babble.” Gotta check that one out.
Thanks to everyone!