How NOT To Write for the Web

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

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I’m not completely sure, but I think this company has something to do with either VoIP technology, online dating, online gaming or maybe all three. 

"Vivox delivers a managed platform that allows our customers to add context sensitive communications to their services.

"We enable our customers to weave IP communications features into their applications and services. These context specific services, like IP-powered voice for online gaming and dating, drive greater interaction among our customers’ users and increase loyalty and revenue opportunities. We offer a carrier-grade platform, deep customization tools and an unparalleled scope of services."

"Context sensitive communication???" "Carrier-grade platform, deep customization tool?" WTF? Not to mention the fact that the company’s name makes me think about erectile dysfunction, or more appropriately, the lack thereof.

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