This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
>> Return to the Small Business Branding front page <<
Do you ever wake up in the morning and think: "man, I really need to find a new search engine today. Google, Yahoo and the whole lot of ’em just plain suck?" No? Yea, me neither. I never think that. So, why did I receive an email from someone saying:
"We have just released our one-click Web search
software for free download at http://www.quintura.com."Quintura Search helps build a search query on a
visual map, making Web search easier and faster.
I actually did download Quintura (download a search engine???) and tried it out. It really looks nice, but again, it’s loaded with features I just don’t need in a search engine. If you have some free time, check it out yourself.
I’m not writing this to embarass the makers of Quintura. I really wish them well with their new product. The point is this. Does your product or service really solve a problem? Do people wake up in the morning wondering what to do about this problem? Does your product or service solve the problem at least as well as the most popular competitors out there? If the answer is no to any of those questions, then the fanciest, most well-crafted marketing and branding strategy probably won’t help you. If the answer is no to any of those questions, then the coolest web 2.0, ajax-powered, ruby-on-rails technology probably won’t help you.