This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
>> Return to the Small Business Branding front page <<
As I write this, CNBC is interviewing Nick Denton (Gawker Media) and Scott Moore (Yahoo). So I guess this means blogging has really hit the mainstream.
(Update: see Yahoo to run Gawker blogs)
Scott Moore says the partnership is really about engaging people and keeping their attention. "We’re really in the attention business."
Scott: "Nick has full editorial control … There’s no editorial oversight by Yahoo." The n he sadi something about applying the "mother test" or something like that, so it sounds like there is some editorial influence there. Hmm. Curious.
Another quote from Nick: "I think the mainstream media is becoming a little more blog-like."
I’m guessing the interview will be online somewhere. I’ll try to find it for you. The real question here is has blogging gone mainstream? And if so, what impact might that have on us smaller publishers when more bigger names flow into the space. Will it result in what Seth calls a "Zero profit condition?"
"If you’re in any business where the cost to enter as a competitor is
very low, you’ve got this problem. The minute there are big profits
being made, competitors will flood in and steal them. This is why there
are five times as many real estate brokers in San Francisco as in Steubenville,
Ohio. Because the houses cost five times as much, the commissions are
five times as great, so brokers show up in enough volume that everyone
goes back to making exactly the same amount of money."
Yea, I realize many people blog for many reasons that don’t include profit, but more and more are making that part of their goal-set in blogging.