This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Scott Ginsberg asks, "What’s the most important word in marketing?" And there’s a whole discussion going on over at Scott’s blog about the question.
My answer: Forget marketing. Feed your network. (More on that here)
Okay so it’s more than one word. Sorry.