This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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I wrote yesterday about how Feedster CEO Scott Rafer contacted me just 3 hours after I wrote about their Top 500 Blogs list.
Steve Mafosky Makofsky (The Furry Goat Experience) shares a similar experience he had with Otaku Software. Seems he complained about Otaku’s Top Desk application publicly on his blog, and here’s what followed:
"I never contacted Otaku Software, yet James Stewart found my blog post and responded with his thoughts on the reasoning behind they implemented their registration reminder system in that way. He even went the extra mile and offered me a free version of the software because I was disappointed in it.."
Robert Scoble (one of the most frequently read bloggers on the planet) picked up the story yesterday and posted it on his blog. That kind of PR is nearly the equivalent of being picked up by a major, national newspaper. All because Otaku’s people are minding the conversation going on about them in the media (blogosphere) and responding immediately to what’s being said.