I’ve been reading a lot lately concerning networking. The general discussion has been the effectiveness of the endeavour. The interesting thing for me, was that it was generally seen as a one or the other scenario. It seems that most people from the off-line camp network through organized groups or events and on-line people network through social media. But neither crosses the road to the other side. I don’t understand the logic in this.
I absolutely use both. One compliments the other. Locally, my audience is very much aware of my online presence. My brand is consistent across both channels. Lessons learned off-line can be applied on-line. On Linkedin there is a group filled with business people from this area. They meet in person from time to time. This is very powerful for building real relationships. Choosing one over the other is very short-sighted and lazy from my point of view. Both channels are necessary to building your expert profile and also develop sales skills. Sort of a “leave no stone unturned” strategy.
I think that it is so important when you let your fingers do the networking online to pay close attention to your brand perception. Be sure that you are known for something positive. Whenever you have to show image be sure that it’s consistent.
Off-line your toes are doing the networking. Brand perception here should also compliment what you doing on-line. If you “give first” on-line then give first off-line. Branding only works when it’s a genuine experience. When i am out giving my toes a workout, I always drive people I meet to my on-line presence, then of course my fingers take over and everything helps move my brand forward.
Great reminder on the importance of maintaining your brand in your networking, online and off — thanks!
Thank you for your thoughts Michelle.
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I couldn’t agree more! In fact, I’ve read several blogs recently listing the authors’ principles of social media networking. I couldn’t help but comment on each blog how their list of principles was applicable not only to social media networking, but to good old fashion face-to-face networking. As you mention both should be part of any good marketers strategy but I think some people lose sight of the fact that social interaction works the same way whether you’re communicating via your keyboard or your mouth. Being genuine is the only way to create solid relationships on or offline.
Great reminder on the importance of maintaining your brand in your networking, online and off < great post
Thanks everyone for posting your comments.
Thanks for this helpful article. Looking forward for some more great posts from your end. Cheers!!! 🙂
I’m glad you enjoy my efforts WDC. Keep coming back.