This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Rex highlights the importance of human information aggregators:
Rexblog: "… I’ve come to believe it is a competitive advantage to have others in my
line of work continue to slog through information overload and
communication chaos while I speed-read through highly organized RSS
news feeds, converse via gmail and IM and let bloggers I trust filter
out the noise." (emphasis mine)