This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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When the iPod popularity exploded, an entire after-market industry/economy grew up around it. Entire companies (like this one and this one) exist simply to create products that feed Apple/iPod hunger. It happens with every industry.
Similar things are happenig with podcasting. As an example, deeje.com writes (via Doc):
“I’m tellin ya, whoever can successfully market a podcast transciption web service will be livin large! Just how loud does the customer base need to be before someone jumps on this?â€Â
I’m starting to see similar services popping up to feed the podcastinging economy. Not long ago, for example, Zane (Conference Calls Unlimited) added a service specifically for podcasters. And of course there are too many others to list. It suffices to say the really savvy and nimble companies/individuals make it a habit to:
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a. look at what’s happening now.
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b. predict what’s most likely to happen in the future.
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c. put themselves on a track to get there before most everyone else.
Podcasting is just one example. What’s happening in your industry/profession and what are you doing to keep up with the trends?