This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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No doubt you’ve read (or at least heard about) Seth Godin’s book Purple Cow. Well next up on his agenda is The Big Moo: Stop Trying to be Perfect and Start Being Remarkable, a project he’s putting together with 33 other authors, including Tom Peters, Jackie Huba, Malcom Gladwell and Mark Cuban, to name a few.
One really cool thing about the project is all royalties go to charity.