This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Steve Rubel (Micropersuasion) is one of my favorite bloggers. And apparently I’m not alone. He draws well over 5000 unique readers PER DAY. That’s impressive to me. Especially when I get about one-tenth that on a good day (give or take).
I’ve always thought that, as a solopreneur, the biggest question you
have to answer is: "how do I get and hold the attention of at least
10,000 people who are hungry for what I serve?"
Debbie Weil was kind enough to tell us how Steve does it in her recent post: Steve Rubel reveals his 4-hour a day blogging playbook. Here are some of the high points:
- Steve posts an average of five blog entries a day, 7 days/week.
- Most of his posts, according to Debbie, are "quick
annotations of 100 to 150 words – or fewer. Only once or twice a week
does he take the time to write something longer." - Using Bloglines, he monitors some 350 various blogs and news services, including Google News, Technorati, PubSub, Topix.net, Icerocket and Blogdigger and CNET’s Newsburst.
- He uses deli.cio.us to generate a once-a-day linkblog like this one (btw, here you can learn how to dump your del.icio.us links into a typepad blog post).
- He spends four hours/day blogging.
When you look at that last one, you probably say something like, "how could I possibly find an extra 4 hours to do that?" And I can’t say I disagree with you. I know how it is.
If you’re already investing 4 hours in some other method(s) to get yourself in front of 10,000 people AND it’s working for you, stick with it. Of course. But if not, start thinking about creating a blogging system for yourself. A process for generating blog posts consistently.
- Put it on your calendar.
- Start using the tools that are available.
- Become a human information aggregator for your network.