I’m Going To Be The Next Google!

How many times have you heard this one – “I’m going to be the next Google!” ? Who was Google going to be when they started out? It’s as though the road to internet success is so easy to accomplish with a build it and they will come mentality. When I ask how they hope to achieve this with no foreseeable budget in place, I get another gem – “I’m going to make a cheap video and have it go viral.” Wow! I had no idea it was this easy. Why aren’t we all Google?

The internet is a fantastic promotional channel that definitely puts a small business brand on an equal footing with big business brands. One thing hasn’t changed though – that is the shear effort it takes to build a successful business and remain in business. The web offers no easy road any more than traditional channels offer. Google themselves were not over night successes, as it took them roughly seven years to really make an impact.

Don’t do your personal and professional brands a disservice and tout about being “the next anything.” It only cause eyes to roll and lessens the interest of anything further you have to say. The people I have heard “the next Google” comment from are all without exception brilliant people. I only ask that they aim high on their own vision not someone else’s.

Their audience will be more receptive.