This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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My friend, Zane, liked my last podcast and suggested a better title:
“But…you know, Mike, the title should be why every person who wants another resource to have a personalized conversation with their audience, whatever that audience might be,…should be podcasting …
“Bottomline, if blogging’s power is that it’s the author’s true voice, inclusive of their passion and style, then podcasting’s going to be even more powerful as it really IS the author’s voice….”
So true Zane. And not only that. Podcasting is going to be huge. Reader’s Digest, the stodgy monthly magazine that boasts a readership of 95 million people, included podcasting in one of its “14 Amazing Trends That Will Change Your Life (not available online).” While RD didn’t single out podcasting, they did include it in the trend titled “The iMedia Revolution.”
“All of these new developments notwithstanding, there’s more to the iMedia craze than gadgets, gizmos and additional channels. Observers say the trend has been fueled by restless creativity among those people formerly known as the audience – who will no longer sit still for mass-produced, one-size-fits-all media. Chicago insurance analyst Andrew James, 30, says he’s had it with ‘stupid banter from idiots on the radio – my iPod takes care of that.’ Jayme Maultasch, 26, a New York ad executive, gets his news from blog feeds because, he says, ‘bloggers are free to tell it like it is, while the mainstream media has become to packaged, too cautious.”