This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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I’m not sure how it happened, but my podcast ended up in the iTunes podcast directory, which made it available to all iTunes users. I wouldn’t have thought it would make a big difference. After all, I’m listed in all the other popular podcast directories out there and my listenership has been growing rather slowly.
Apparently, I’m wrong. Being listed in the iTunes directory has made a huge difference.Take a look at these stats:
Here are the file downloads for the week of 6/19/05 to 6/25/05, before iTunes 4.9 launched:
And here are the download for the following week (iTunes 4.9 launched on 6/28/05):
You’ll notice the file named …com/audio/ssc-ep11.mp3 was only downloaded 84 times prior to iTunes. After, it was downloaded 1200 times.
Wow. Huge jump.