This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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I was trying to think of 50 ways to develop a brand in this day and age. Remember, when we talk about "brand" what we really mean is brand image – the thoughts, feelings and expectations people have about you, your product, your service or your company. Here’s what I’ve come up with so far:
- blogging
- podcasting
- videoblogging
- social bookmarking
- webinars
- trackbacking
- blogtalking
- static website
- buzz-building
- word-of-mouth
- purple cow (create a remarkable product/service)
- ideaviruses
- online forums
- online publishing
- branded novelty products (t-shirts, caps, mugs, etc.)
- human aggregators, conferences, etc.
- planned personal meetings
- impromptu personal meetings
- press
- conduct interviews with experts
- be interviewed as an expert
- business cards
- greeting cards
- traditional publishing (i.e. books, articles, etc.)
- telephone
- email signature
- thought leadership
- trendspotting
- information aggregating
- coolhunting
- snail mail/direct mail
- local/national/global advertising
- be extreme/shocking
- case studies
- client/customer testimonials
- voicemail
- brochures
- speaking/presentations
- amazon.com listmania lists
- be goofy on occasion
- conduct seminars
- company-sponsored event/trade show/conference
- company-sponsored contest
- book reviews