How Using Audio Builds Trust in Your Brand

Another FAB guest post for you to enjoy!

I’m recruiting people who I think have valuable information and can give us ideas on business building. I’ve had the pleasure of knowing Angela now for about 4 years and she’s always impressed me with her drive, focus, and her get it done attitude. I know she gets things done and has put together creative podcasts, interesting virtual events and has had great success helping her clients and now focusing her efforts at her Marketers Mojo blog.

I’m going to grab a nice hot drink and enjoy this post now. 🙂 Vera.

How Using Audio Builds Trust in Your Brand

When I think of the businesses I am most loyal to online there is always more than just the written word involved. Sure, wonderful copy can build relationships with your customers and readers but there is nothing like the sound of your voice.

You may have heard before that you are the only thing that is 100% percent unique about your business. You may have also heard that a very small portion of our communication comes from the words we say. The rest comes from our voice inflection, tone, level and our body movements.

Now if you are using audio to connect with your audience then obviously they won’t see your body movement. If you are really ambitious you can go for video and give them the full package of ‘you’.

Even if you do audio, you are bringing so much more to the table than just your words.

Why does it matter?

The internet is a new medium for sales. It’s not the same as offline where people would come face to face with a salesman and can make decisions based on intuition and instinct, very powerful human resources. Now there is a lot more mistrust because it is so easy to deceive with the written word. Potential customers almost always only buy from those they know, like and trust.

How do you get them to trust you?

Let them get to know you. Now I’m not suggesting you start recording audio clips of what you had for breakfast or how well your kids are doing in school. However, you can use audio to greatly enhance your sales message and communications with potential customers.

How to Build Trust Using Audio on Your Website

Here are just a few ways you can use audio to boost your brand and connect with your audience:

1. Provide instructions on how to use your products or services – Many times people need more information. You can provide this information through audio and let your potential customers know what the practical uses of your product, service or even your website is.

2. Interview Experts – Providing great interviews of experts in your field is a fantastic way to build trust. You become an expert yourself for learning from so many people who know a great deal about your topic. You also become a trusted source of information.

3. Welcome & Thank You Messages – When someone walks into your house you greet them and say ‘hi’, right? You can do the same thing with audio on your website and in your salespages. Welcome them to your website with a useful message and a call to action. Thank them for signing up to your email newsletter. There are so many things you can do here with short, three to five minute audios that grab your visitors attention.

4. Provide Testimonials – Maybe you want to interview someone who’s used your product or maybe you can just have them record an audio for you. You certainly will gain more trust by having real, human proof that you know what you’re doing. I’ve done this on my own testimonials page and it’s often impressed the reader enough to enquire about my services.

5. Provide Audio Versions of Pages and Articles – How about providing an audio version of your website page or a great article you’ve written. Allowing different formats for the same content isn’t repetitive, it allows your readers to choose their favorite form for consumption and they’ll appreciate you for that!

6. Create and Record Teleseminars – A very common use of audio is to record teleseminars. A teleseminar is a conference call that provides useful information to your audience through a mult-user line (often 100 or more people can attend). The problem with telesemiars is that they will never fit into everyone’s schedule. The solution is to record it and then send it out to those interested. You can also add it to your website to provide value for a long time to come.

I could go on and on here about the ways you can use audio to build trust, build your brand and build your business. I think you get the picture and I’m sure you can come up with some creative ideas yourself.

Now you might be wondering how hard it is to do this. Won’t you require an expensive expert or some high level of knowledge to record, host and play audio for your audience? No – not at all!

There are a few ways you can record and add audio to your website but my absolute favorite for it’s simplicity is a program called Audio Acrobat. You can use Audio Acrobat to record, host and playback your audios. It can be as simple as calling into a phone number, creating your recording, logging in to get your code and adding that to your website. There are also a multitude of features that make it a very powerful (yet easy to use) program.

So, are you ready to use audio to build your brand? I recommend you check out the Audio Acrobat free trial and see for yourself how easy it is. I’m looking forward to ‘hearing’ from you soon!

Angela Wills

p.s. If you want to find out a little more about the program first, you can check out my Audio Acrobat Review at www.MarketersMojo.com!