Coaching is a rewarding and potentially lucrative business to get into. As more and more people get on the self-improvement bandwagon and realize their life and the quality of it are up to them, they’re turning to coaches to help them find their way. And let’s face it, we could all benefit from the unbiased advice and expertise of a coach. However, in order to make this career choice work for you, you’ll want to have a schedule full of people who need your services. Here are a few steps to take to help you get more coaching clients.
#1 Consider offering a free consultation so potential clients can get to know you, your personality, coaching style and if you’re the right match for them. This free consultation may feel like a waste of precious time however many people are reluctant to dive headfirst into a coaching relationship without testing the waters. Make it easy for them to dip their toe in with a free consultation. This process benefits you too because you can potentially weed out some of the people you’d rather not work with.
#2 Offer a few price points. Coaching can be an expensive endeavor. Consider offering a few price points to help everyone who wants to work with you, afford it. For example, you could offer:
* a group coaching program
* an email coaching program
* an online course
* and of course one-on-one coaching
#3 Reward referrals. Referrals are a great way to build any business however because the coaching business is so personal, it can really help you skyrocket your business. And referrals can help your current customers a. feel appreciated and b. afford to spend more money with you.
#4 Market with audio and video. Because who you are is incredibly important and because your personality may not resonate with some via the printed word, you can reach a wider audience and more clearly demonstrate who you are and how you can help others by communicating via audio and video. Additionally, people learn differently and by offering auditory and visual mediums, you’ll reach a wider audience.
#5 Partner with other like-minded professionals. For example, a diet coach may work quite well with a fitness coach or trainer and a relationship coach could partner with a parenting coach to promote each other’s businesses.
Finally, you might consider hiring a coach or joining a mastermind group. You know, being a coach yourself, that when like-minded individuals get together they can brainstorm and inspire amazing ideas. Building your coaching business and getting more coaching clients is just a few steps away!