Adding audio to your site will make your site more personable to your visitors. It is an interactive experience that will allow your visitors to see you as a real person. This can build trust; once trust is established your visitors are more likely to become customers.
Subscribing to Audio Acrobat (www.audioacrobat.com) is a very easy way to add audio to your site. For about $20 per month, you can create audios and videos, and allow your visitors to listen to them live over the internet or download them to listen to at their convenience.
Audio Acrobat will provide you with a special number that you can dial with your phone. You can create a recording of just yourself, or you can record a phone call if you are interviewing someone. Another option is to hook a microphone up to your computer and speak directly into it.
When you are finished with your recording, the service will generate a piece of HTML code that you can publish to your site. This will allow your visitors to listen to the audio or download the Mp3.
If you want to increase the traffic that comes to your site, you may want to try your hand at podcasting. Podcasting is a new phenomenon, and is somewhat similar to blogging. Rather than reading a blog, your listeners will listen to your voice via your podcast.
Your listeners do not need to have an iPod; podcasts can be downloaded to any Mp3 player, and your listeners can listen online, too.
You can set up an RSS feed, so your listeners will always have access to your latest podcast. Audio Acrobat even includes iTunes integration, allowing your listeners to automatically download your podcasts into their iTunes.
You can allow your visitors to listen to your audios for free or you may charge for them. If you are allowing people to listen to them for free, you may want to monetize them by having paid sponsors. This acts in much the same way your local radio stations present commercials. You can simply announce that the podcast is being sponsored by and read the ad that you and the sponsor agree upon.