Website traffic is essential to internet business success. Without that valuable website traffic, there’s no one to market your products or services to. However, many traffic generation strategies can be expensive. The good news is there are also low cost and no cost ways to get traffic on your business website.
How to get free traffic to your website – three strategies to drive traffic, business, and profits.
#1 Article Marketing. Article marketing is perhaps one of the best ways to generate free traffic via organic search results. Organic search results are what happen when someone goes to their favorite search engine and enters keywords. Your business will show up on the results. However, to show up on the first page or two, which is about as far as most people will look, article marketing will help you improve your search engine results.
Article marketing is free when you write the content yourself, publish the articles on your website and optimize them for the search engines. You can also publish them on article marketing directories to generate incoming links, another factor search engines use when determining your page rank.
Article marketing is also free when you use content you already have at your disposal, for example an eBook, to generate articles. A 100-page eBook you own the rights to can create 50-100 articles. Just be sure to modify the content enough that it’s different from the content in the book and that it’s contained enough to offer value.
#2 Giveaways. Giving away free content, content that offers value, is a great way to drive traffic to your website. People still enjoy valuable content, particularly when it is free, and once they learn that you’re a provider of quality content, they’ll tell others about your website, and come back often. Giveaways can be in the form of books, reports, templates, audios, videos and much more. The best format for any type of giveaway is digital so visitors have immediate access to it.
Giveaways can be created at no cost by interviewing an expert in your field, recording the interview and giving away the audio and the transcription. They can be created by compiling articles you’ve written to create a report, or by recording a demonstration and giving away the video. Use your imagination to come up with a quality giveaway to drive traffic to your site.
#3 Social media. Twitter, Facebook, LinkedIn and the other popular social media sites are a great way to build a following, awareness of your business, and website traffic. Post a link to your most recent blog post or promotion, get involved online and create interest in you and your business. It’s 100% free and quite useful for driving free traffic to your website.
Driving free traffic to your website requires a strategy and a bit of time however, it’s one of the best ways to build a business because the results are long lasting. Other free traffic generating methods include reputable link exchanges, website directories and by blogging and offering valuable content on a regular basis.
Great post but may I add please.
I would suggest that you mention Search Engine Optimization. I think that it delivers the most valuable kind of traffic. People tend to trust websites that appear at the top of Google or Yahoo. A good optimization campaign can result in a high steady volume of quality traffic.
I’d certainly agree with the last comments. SEO is certainly a critical part of getting traffic to your website.
Article marketing and social media are all part of the traffic generation pie.