This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Do you think Mac fans want to see their team kick the shit out of Microsoft and Dell? Do you think iPod fans gloat about their team’s dominance over the Creative Zen? Take it from a die-hard Boston Red Sox fan. When you win. Your fans win. When your fans win. You win.
From Jake (communityguy) via Theory Canal and Jennifer Rice:
Book Meme: 123.5
1. Grab the nearest book.
2. Open the book to page 123.
3. Find the fifth sentence.
4. Post the text of the sentence in your journal along with these instructions.
5. Don’t search around and look for the “coolest†book you can find. Do what’s actually next to you.
My book: Creating Customter Evangelists by Ben McConnell and Jackie Huba.
Fifth Sentence: "Take-it-or-leave-it fans have morphed into a raucus group that encouraged the team to reach the second round of the NBA playoffs in 2001 under coach Don Nelson."
How many "take-it-or-leave-it" customers do you have on the books? Unlike Mark Cuban’s Dallas Mavericks referenced above, you probably don’t have the luxury of being the only team in town. If your customers are leaving you, they’re taking someone else.
"C’mon," you say. "This is business, not professional sports." You’re right, and how totally amazing would it be to have a raucus group of customers who not only stay with you, but also – because they are raving fans – want to see you win?