One of the easiest and cost-effective ways to market your business online is through the publication and distribution of content. We’re talking blog posts, articles, reports, email content…and even audio recordings and video. Help people solve their problems, entertain them and you can win a loyal audience. Couple that with strong calls to action in your content and you can quickly grow your website visitors, subscriber list and sales.
Thousands of businesses use content marketing every single day…but most attempt to do so using so-so, generic content that does little to build true relationships and perpetuate their brand. Go the extra mile and you’ll distinguish yourself from the rest, create stronger connections with your readers and get far more results from your content marketing.
Here Are Some Tips to Perpetuating Your Brand with Content:
- Find Your Unique Voice: It doesn’t matter if you use a ghostwriter or work with multiple authors (like Vera does here at Small Business Branding), make sure all your contributors find that unique voice that makes them stand out from others. This can take time to establish, but writing in a natural way – imagining a one-on-one conversation with someone – can go a long way. Or put another way, “write the way you talk”.
- Send a Consistent Message: Have a strong opinion and make sure your content is consistent with that opinion. Sending a strong and consistent message goes a long way to gaining confidence in your company and what it stands for.
- Mention Your Resources & Products: As you write, always make sure to mention your relevant services and products. As you provide AWESOME information to your prospect, make sure they are aware of where they can get further information and help.
- Use Bylines: Include biographical information at the end of your articles, but be strategic. How many cats you own and your bottle cap collection may be interesting to some, but a byline that focuses on your reader (i.e. what your company does and how it can help your reader) will go much further.
- Brand Reports & White Papers with Your Logo: If you’re publishing reports or white papers, ensure the PDF file includes your logo or go the extra mile and have an ecover created that illustrates your visual brand.
Anyone can create informational content, but you can go even further. Keep your brand and the tips above in mind and you’ll be miles ahead of many of your competitors.
Great post! Branding through compelling content is a sure win for all businesses out there. The problem is, not everyone in the competitive arena can spare a bit of their precious time to create this essential requirement. If this is the case, hiring a pro web content writing services could really help branding strategies for the better.
To me the most important point you made was the one about finding your own voice.. A unique voice that helps you stand out from your competitors and build a following of like-minded individuals can be invaluable
I think consistency is key. You need to be consistent not only with the content of the message but in the way you deliver it. If in person you are friendly and out going but in writing you are stiff and boring that will be a mark against your brand. Finding your unique voice and sticking with it is as important as your content.
I too feel strongly about voice. Once you establish a voice, your audience will recognize it and come back again and again. Establishing a voice becomes easier the more you write. So even if you feel you haven’t quite gotten the hang of it, keep writing and your voice will develop.
Great Suggestions. I really agree with the use of consistency. IF a message is scattered, it comes across as disorganized or that the author doesn’t know what they are talking about. By using your “unique voice” with consistency, wou ar eon the right track for a winning combination.
Thanks for sharing this information. The old phrase content is king is the most effective way to get note from products and service.
Best regards!
Volksphone!
I have attempted to write a comment on this blog and every time I try it times out the screen or provides an error. Can someone possibly look into why there is a problem?