We’re visual people and we often make purchasing decisions based on an image alone. Our vision is our primary sense and we rely on it to make quick assumptions about people and products. This means image can play a strong role in both the branding of your business as well as your profitability. Here are a few ideas on how to use great visuals to market your business and your products.
Tip #1 Keep it simple. Think about the Nike swish or the golden arches. Those two visuals represent huge conglomerations and yet they evoke a personal experience, emotion, or thought. Logos do not have to be complicated to be effective and too much going on will detract from the effect and power of your visual.
Tip #2 Place your logo consistently and continuously. Use your logo in all of your marketing materials from advertisements to emails it’s how people will begin to associate and identify with you.
However not all images are logo images. If you’re selling products then it pays to display those products in photos. You aren’t likely to buy a product without seeing it and your prospects aren’t either. However, simply placing a photo of your products on your website or in your catalog may not inspire a purchase. Sometimes you need to finesse it a little bit.
Tip #3 When displaying products, make sure they’re prominent in your photo and use good lighting. That means there are no other items in the picture distracting the eye and no shadows obscuring the image. If you’re selling clothing, sometimes it helps to have it worn by a model so people can see how the item fits a real person rather than a two dimensional photo. An attractive model also taps into your customers desire to also be attractive and can actually influence a purchase.
Tip #4 Show people enjoying your products. Hot tubs are a great example of this strategy. Instead of showing an empty hot tub, show it with an attractive couple holding hands or show it full of smiling people – depending on your market.
Tip #5 Show people using your products. Yes, a great set of colorful kitchen bowls may sell quite well with a photo of them sitting on a black marble table however what if someone is using those bowls or serving dip to a friend at a cocktail party or mixing a cake with a cute child? Your audience and prospects are an important part of your graphics and your decisions and should represent their hopes, dreams and desires.
Images can tell a story, they can highlight the benefits and features of a product without saying a word. They can brand a company, evoke emotions and inspire purchases. Take the time to create a strategy with your visuals, logos, catalog images and website graphics, and reap the rewards.
Photo courtesy of Sage Media
Yes, I have to agree on all tips that would increase the sales of your products or services. I would also suggest perhaps for Tip#6 would be the quality of your product. When a logo is associated with quality, then almost all your first time customers will be returning customers.
Tip # 1, is branded in all of our brains! If only we all could come up with a brand that would have that kind of impact on our communities, and the world! What a thought! WOW!!!
Thanks for another great post.
My favourite is Tip #1
As we’ve all come to know “the simple things in life are always the best”
Thanks for the heads up. I also like tip # 1sometimes it all lay on the simplicity of the product that you want to promote.
Reggie Ike
Its true that the images play a strong role in boosting up the business and profit . All the tips you mentioned was a right thing and the logo is the most important one for the business which must be attract the people at their first sight itself.