This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Can smallbusinessbrand be a verb? I think so.
In any event, here’s another reason to transform your business into a compelling brand. Compliments of the good folks at BrandingBlog, MIT published a study (here) that says, in essense, at least half of the buying public is willing to pay more money for a product purchased from a respected and trusted brand (respected and trust brand? redundant?).
An excerpt:
"The lesson for retailers is to focus as much on building a brand that instills trust as on price, Brynjolfsson said. Online shoppers want to pay less, but they also want to feel confident that the products they receive are what they ordered and are delivered on time and undamaged."