This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Very insightful and well-articulated post by Kevin Briody over at seattleduck re: the branding is dead thing.
"Branding is alive and well, it’s just evolving with the market. Some people look at a term like branding only in the staid textbook context, refuse to recognize that it’s a living concept constantly adapting, and declare it ‘dead’. On the flip side so-called branding ‘experts’ are also out of touch if they refuse to understand the fundamental shift going on in their industry. But they too will evolve, and decades from now this debate over ‘branding is dead’ will be alive and well."
And he’s not even a branding guy. I don’t need people to agree with me, but I do need people to articulate the reasoning behind their position, and Kevin does that brilliantly.