Could you use 51 flash points to avoid that could negatively impact your brand? If so, check out The Brand Corral. You all know a few things to watch out for, so I’ve punched that up a bit so that you can keep an eye out for these situations that could leave your brand gasping. Here are five to wet your appetite:
You know your brands gonna suffer when:
You look to the competition for inspiration.
You know your brands gonna suffer when:
Your business card looks different than your signage which looks different than your websites.
You know your brands gonna suffer when:
You neglect thanking your customers for their business.
You know your brands gonna suffer when:
Your employees explain who your are differently.
You know your brands gonna suffer when:
The visionary of the company is dwelling on the downside of the economy.
…and 46 more!
hi Ed,
Wow. That’s a lot to digest. 🙂
#2 is huge:
“You know your brand’s gonna suffer when: Your sales are riding on price.”
I say shoot for the best value, not the cheapest. They are not the same thing!
FYI: I think #51 is missing some words? And #48 may need “You are…” 😉
Excellent list. A lot more points than I could ever have come up with, yet all very true.
~ Steve, Pinnacle Trade Show Displays
There’s a lot of wisdom in that list. Its worth printing out and reviewing every once in awhile to make sure you’re still on track.
Thanks for keeping us on track, Ed!
Thanks, I appreciate your comments.