This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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Hugh is on his "branding is dead" thing again.
Pretty ironic that. Coming from a guy with one of the strongest brands in the blogosphere. Not to mention his partnership with an up and coming brand in the fancy-shmancy, geek chic clothing world. Anyone ever heard of the "bespoke Savile Row tailor?"
C’mon Hugh. How can branding ever be dead? In a business sense, it seems a bit like saying ROI is an obsolete concept.
Are we using the same definition of branding?