Conversion Blogging – Is It Really Something We Need To Do?

(My Review of Yaro’s Conversion Blogging Video)

Ok I have something to admit, I’m a terrible affiliate. I’m an awesome promoter but terrible affiliate, how does that make sense? If you’re an affiliate promoting other companies products obviously you’re promoting them right?

Not Always Right

I’m really great at promoting things to people in person VS. over the internet, I can promote face to face, but don’t do that great a job of promoting products that I believe in, so this really is my Affiliate Experiment.
I’ll be posting soon about more products and services that I personally use on the Resources page but at the same time I don’t feel it’s right to just post up something short and say “there ya go.” It’s important to me that I give quality information based on my own experience.

I Only Promote Products I Personally Believe In

Let’s go back a bit, before taking over Small Business Branding I did get people interested in my websites. I managed to make money as an affiliate on a few key products, and even Polaroid sponsors my scrapbook podcast.

I’ve also been included in various magazines, books, and interviews all based on my scrapbook sites. But now that I own Small Business Branding I’m amazed at all of the email requests that I get of people wanting me to promote their products, even some major companies that want to partner with me.

I was even offered some pretty nice perks by a company that had THOUSANDS of customers and wanted to promote me as well, but I didn’t respond because I did not agree to what their company was based on.

Why Would I Tarnish My Reputation?

It would have been easy to pimp my readers out and make some cool cash (Ok not so cool cash). But that’s just not me. As I’m also a christian, I also must align all of my values in my business as well.

Yaro’s Video On Conversion Blogging

Which leads me to WHY I’m promoting Yaro’s new Blog Mastermind Program, Yes I have personally reviewed some of the audios on my IRiver and will be reviewing everything he has to offer throughout this launch.
This is really my own experiment to becoming a SUPER affiliate.

I have also studied Product Launch Formula inside and out and realize that it’s the ONLY way you want to launch a new product or service on your site which is what Yaro’s doing, It’s much MORE than putting together a few videos (Even in my sales copy I have to evaluate EVERY single word).

My Take On The Conversion Video

Yaro talks in the beginning on how internet marketers and bloggers are somewhat separate. He says that he wanted to show bloggers how to use internet marketing to their advantage and work on converting people who come to your blog.

Also mentioned is that alot of internet marketers don’t utilize a blog like they should, and I believe us as business owners who are in the more traditional ways of marketing need to realize that we are set in our ways too.

I think back to a company who hired me to get them on the internet and market their business for them. They were stuck in their old way of thinking, and their website was ancient! Really that would have worked years ago but not now. I told them kindly after a few meetings with them that I would not be able to handle their website. I will not try to beat things into their head, companies need to get with the progress we are having on the internet right now!

By Not Developing Your Business With The Use Of The Internet You Will LOSE Out On Huge Potential

Creating Stable Income Streams Based On A REAL Business

From what I’ve learned there are different ways to run your business and the internet is just one way to expand your reach. But it’s a very powerful way. Yaro has proven that you can create a substantial income by blogging and I have proven to myself that this can be done by selling off and closing my store locations and running my business online.

The Challenges We Face

In his video Yaro Mentions some core challenges we face when trying to build a business on the internet they are:

• Attention & Traffic
• Building An Email List
• Relationships
• Making Money

So What Is Conversion Blogging?

Yaro also dicusses how to convert your traffic, there’s no sense in having TONS of traffic if it’s not converting. He tells us how we first need to create a blog and add an opt-in box to it. This opt-in box should also be “above the fold” which is what you can see on the site before you have to scroll.

I need to fix my opt-in box along with my offer, I know it just plain sucks right now.

THE SMALL BUSINESS BRANDING OPT-IN BOX OFFICIALLY SUCKS

I’m running a new stats program that’s very similar to Google Analytics. The stats program shows me how many clicks I get on my Submit button etc. I’ll be sure to post a review of that when I’m ready but I’ll share with you why I think this opt-in box sucks. You see the opt-in box like Yaro says needs to be Above the Fold, which it is, and have an offer.

Right now my offer is…

SBB AUTHORS REPORT

Sign up to get your Authors report along with informative info in Business

Subscribe to Our Newsletter

Submit Button

Does that sound like a compelling offer, does it make you want to get my report quickly? My stats tell me a bit NOT! I need to either add an audio, video (yah I’ll pass on this one), or a better offer. Even just the word Submit is not a good word. I should be using something more in tune with “Click Here To Claim Your Exclusive Monthly Report” and I’m sure there’s more I could come up with that is way better to use.

Recently when I was at the Speed Money Seminar (I think that was Eric Graham “The Conversion Doctor who said this in his portion) they mentioned to add a Red Line around your opt-in box, and when you hover it it turns Green. I thought that was a neat idea, and if you take a look at Yaro’s opt-in offer it is exactly that!

Why do they tell us to do these things? For us “traditional” type folk, why would we do that? Does it seem realistic to put some colors on your opt-in form and get a better response?

I Challenge You To Try It!

I’m sure this is one thing Yaro will teach in his program too because obviously he’s doing it and in the video I noticed the student site he covers does the same thing.

I can tell you as soon as I figure out how to do it for myself, I’m going to give it a try. I personally don’t know if it works but someone who has had it work for them told me to try it, and I see Yaro is using it, so why wouldn’t I?

It won’t hurt anything because my conversion is terrible, I have a way bigger conversion on my scrapbooking sites! And this is just ONE of the many things we can change to gain a better response to our business products and services, just one.

Once you get your opt-in performing the way it should, then you’re obviously going to be having people signed up to your newsletter and Yaro talks about making money with your email list. He says you want segmented lists, and the more interesting thing he mentioned is that you want a list that is just of your BUYERS.

This is so easily done because it can be all automated. When someone purchases advertising from me, they are automatically put onto my “Advertisers” list and they immediately get an email from me welcoming them and giving them instructions.

There are tons of things I need to work on for this blog alone, and I hope you enjoy the Conversion video. I know I sure did.

Since the kids are home on summer vacation I either have to go to my office, or turn off the Spiderman Video that’s blaring. 🙂