There are many ways to deliver a marketing message. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in … Read More
Positioning your brand is probably one of the most important aspects of branding. It is the unique strategy that will introduce your target audience to exactly what it is that differentiates your product or service from your competitors. I am working with a number of companies right now developing exactly this.
It is absolutely fascinating what gems come out of discussions …
It is inevitable. No matter what your business, online or off, technical problems are bound to happen. They will happen without (apparent) rhyme or reason, they will strike at any time - often at most inappropriate times. Yet, many small businesses fail to work out some kind of …
First, let’s establish this truth. We are all sales people.
I don’t care if you are an engineer, a 3rd grade teacher, a social worker or a copier saleswoman. You are in sales.
Every single one of us needs to sell someone on something. It might be getting your boss …
There are aspects of our business life that are challenges. When I blog or when I design or consult, I often come across challenges that only research can address. I am currently investigating podcasts. I want the production to be more than me in front of a microphone discussing branding tips. What about production values? Background music? The intro? All …
Recently my daughter was admitted to the hospital for a serious eye infection.
If you’re not familiar with our story last November she was diagnosed with hodgkins lymphoma, and thank the Lord she was shown to be completely free of all disease half way into her treatment.
But in the meantime she developed pnemonia, …
“I enjoy lively discussions on branding and learning different techniques used to formulate effective competitive strategies for companies. When I’m relaxing I’m usually reading or painting in watercolour. I’m married to my lovely wife Rose Marie and we live on the lake in Leamington, Ontario Canada. As my website states - I enjoy doing good work, for people I like, at a profit.”
This interview is not only for us to learn a few new things, but it’s a great opportunity to learn more about Ed Roach. Ed is a top notch writer here and I enjoyed getting to know him better as I’m sure you will as well.
You can read more here Read Ed’s Interview Here
You can also visit Ed’s Author Archive here.
There are many questions you may have about either building your small business or learning how to brand your business.
Feel free to share your questions so that we as a team can serve you better. We will do our best to answer your question here at the site.
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