Who Needs You?
When you’re a solo entrepreneur or a small-business marketer, you can’t afford to blanket the airwaves with advertising, casting a
Branding, Marketing
Branding
Can a Credit Card be “Brighter”?
While killing time in a Chicago-area mall last week, I saw a large floor display for Discover Card (Discover Financial
Branding
Tagline Parallelism – One That Works, One That Doesn’t
Today, I was driving behind a car that had a bumper sticker advertising some company (name will be withheld pending
Branding
Do You Have a United Image?
I flew into Chicago recently, which is a hub for United Airlines. There were loads and loads of United planes
Branding, Marketing
What, Me Worry About my Product Name?
In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of
Branding, Marketing
Ad Value or Add Value?
One of the first bridges to be crossed when launching or building a brand is advertising. How much time and
Branding
“It’s our Biggest Sale of the Season!!”
It’s wearying, listening to the tired and noisy pitches from auto dealers – is it not? Then, there is the