As I wrote about in – Are You Taking Advantage Of All Your Opportunities? – I recently stumbled upon the potential ($250USD+ and counting so far!) to earn money from my websites by selling text links via the brokering services provided by Text-Link-Ads.com. Of course for this system to work there has to be advertisers looking to buy links on sites and based on the volume of sales I’ve received there are plenty of eager business owners taking advantage of this online marketing method to generate traffic and quality backlinks to their sites.
John Webster from AdBrite Guide contacted me about his new website aimed at helping publishers and advertisers maximize their return from another text link broker, AdBrite.com. AdBrite offers a similar service to Text-Link-Ads.com, brokering advertising deals between publishers and advertisers.
Buying text links is effective because it provides a one-way link to your site. As you should know if you have read some of my search engine optimization articles, the more quality, authoritative one way incoming links you get to your website the better your search rankings will be. Improving search rankings and the raw incoming traffic from direct clicks, are the main benefits from buying links on other sites. Text-Link-Ads.com and AdBrite.com make the process of buying multiple links for a complete “link campaign” easy, so if you have the cash to spend you may want to check these two sites out.
John kindly offered a list of tips for me to publish to help you get the most out of AdBrite as a publisher and an advertiser. I’m posting the tips for AdBrite advertisers (those wanting to generate traffic from buying links) here. Tips for AdBrite publishers (those wanting to make money from selling text links) are posted on my other blog, Entrepreneur’s Journey.
Tips To Maximize Your Results From Advertising With AdBrite
- Always check the hottest sellers list on the home page to see what sites might be new, or relevant at the current time period.
- Always check out the “ad specials” section in the advertiser dashboard, you will typically find some great deals.
- Think outside of the box, and think demographically. If you want college students where might they be?…if you want to reach women, what sites might they be on?
- Try multiple campaigns with different ad copy to see what might be converting.
- Setup multiple Run of Network campaigns at varying CPC rates. If CPC rates change or some advertisers drop out then your campaigns may see a big boost in traffic. Some at high CPC rates and some at the lowest.
- Test a variety of offers at low CPC rates for Run of Network ads.
- Make sure you add all of your key terms and all the Adbrite ‘categories’ that apply to your Run of Network campaigns, this determines how much traffic you will receive.
- Buy ads on big traffic and small traffic sites. You can find some diamonds in the rough, small sites, and have 20 of these low volume sites at low rates and build up good results.
You can find more AdBrite publishers tips and AdBrite advertisers tips at AdBriteGuide.com
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I’ve been trying to get more information on a related topic: possible SEO penalties to sites that buy links to gain position in the SERPs. Apparently Google (and others?) consider this unnatural, according to some forum goers at SEO Chat.
The more respectable source, Matt Cutts, a Google employee who blogs, has hinted that Google isn’t crazy about those who buy and sell links.
I need a definitive answer, for my own business plan. You have any more info, Yaro?
Gab – No, sorry no *more* than you already have on that topic, however what I have also heard pretty much agrees with Matt Cutts. Google doesn’t consider it a natural linking process so won’t reward it as well.
But honestly who knows! If you have a budget for online marketing, which a lot of medium and large companies do – often a stupid sized budget ready to be wasted – and you have already maxed out your PPC campaigns it’s worth at least testing text links.
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Of course it makes sense for Google to say that they frown on buying text links, but how can they know when something is a paid link, especially with the smaller sites that usually post pretty random things, or in forums where there are hundreds of users posting questions about a variety of things, including websites? Unless the link immediately follows “Sponsored link” in a heading, it would be hard to get that right most of the time.
You always have good tips Yaro.
nice tips… I’ve been using AdSense on my blog but I’m about to switch to AdBrite. Hope it works:)
This is a really creative post, Nowadays, consumers know what they want and what they need so it’s in our best interest to give it to them in the simplest form possible.
Regards/-
Jason Webb