Brand Booster 21 Day 18: Building Your Expert Profile

First off, you can’t build your expert profile unless you believe in yourself first. If you don’t believe yourself to be an expert, then we have to end right here.

But, let’s face it. You know your stuff and you’ve been making a living for some time now doing what you’re passionate about. If what I’ve just described resonates with you, then guess what – you’re an expert.

Welcome to the club.

Always be aware of your expert profile. You are perceived a certain way. We all are.

What ever the perception exploit it to your benefit (so long as it’s positive). Never cause your audience to doubt that expertise. Be confident in your opinions and actions. Take on speaking opportunities where you can connect and display your passion. Over come any shyness you may have using techniques that also reinforce your brand. For me I have been successful pushing my expert profile out to a receptive audience. Every business task I do, I always have my brand in the back of my mind. I keep asking myself how I can make the relationship experience with customers better?

Media is extremely important when branding a business. There are many different outlets and they can be used in many different ways to your advantage and even for damage control. Proper branding means staying tight with the media as your friend. Some say to keep your friends close and your enemies closer and this is true with the media. They can make you very popular or ruin you but nothing really in between. You need the media on your side at all times.

There are many different local media outlets that you might consider using when you are looking to boost your expert profile. You can use local newspapers to announce sales, events, and other things. The television stations are useful for publicity.

One thing to keep in mind is that public television stations are free and they cannot charge you money to run something on them. If you are a non-profit organization looking to brand your organization the best way to do it is through public television stations. You can announce events like blood drives and other things on public television. This is great exposure and it is free.

Other methods of local media may be local websites for town members. Some towns have a site for the community where people can post things like classified ads and other things. They are free sites and sometimes used more than the newspapers because of this. Article Writing for Press is another way you can use the media to your advantage is to write your own articles and distribute them to the press. This is very beneficial. If the press comes across times they need to fill additional space in their paper they may use them. Sending articles to the press is free. The will not charge you to use them. If you write beneficial articles to magazines in the industry you work in then you may even get paid for the article. You can also use article marketing to web sources making your articles available to other blogs and publications.

One great way of build your expert profile is writing a book or ebook. Nothing gives credibility like your opinion in print. Authors are a relatively small club. It is great buzz. Self-publishing can put a few dozen paperbacks in your pocket for a few hundred dollars. Use these as giveaways or even sell them at presentations and online. What ever you think of doing remember consistency of brand and everything we discussed here at BrandBooster21.

Your Notebook To Do:

Answer the following Questions and put the ACTIONS in your To Do Notebook

• What are some ways you can build your expert profile?
• What media will you pursue?
• Write down everything you can do to build your expert profile, like article marketing, email marketing, media attention..